NACME Resolution - April 16, 1997 NACME Resolution - April 16, 1997The board of directors of NACME, the National Action Council for Minorities in Engineering, Inc., passed a resolution reaffirming its collective commitment to affirmative action. The resolution ran as a full page ad in The Wall Street Journal on Wednesday, April 16, 1997. Below is an excerpt from the press release which accompanied the ad.
In an unprecedented move today, a large cross-section of major American corporations reaffirmed their commitment to affirmative action and the continued need for proactive methods to combat discrimination. While many corporations have quietly maintained their support of affirmative action during the national debate over the past several years, this is the first time that a group of leading companies has publicly taken a strong consensus position on this issue.
Signing a full page advertisement in The Wall Street Journal, senior corporate executives and college presidents who constitute the board of directors of NACME, the National Action Council for Minorities in Engineering, advanced the economic and moral imperative of developing and utilizing the full potential of all the population groups that comprise America.
Strategically placing its ad in The Wall Street Journal, the NACME board's intention is to reach a broad array of business and opinion leaders in all sectors of the economy. Its message: affirmative action is critical not only to our nation's economic growth, but to its political stability and social well-being. NACME contends that, as ethnic conflict replaces the Cold War as the most divisive issue of our time, America's global leadership responsibility demands that we continue to break down barriers defined by race here at home.
[Return to top]
[AAD Homepage]
Carl
Gutierrez-Jones
Department of English
University of California Santa Barbara, CA 93106
E-mail: carlgj@humanitas.ucsb.edu